eCommerce Podcast

A show dedicated to helping you deliver eCommerce WOW with real talk about building our online stores. Every Thursday.

Join Matt Edmundson and guests, experts and founders who've been in the trenches, built the stores, and learned the hard way — so you don't have to.

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This Week's Episode

eCommerce Conversations with Jorrit Steinz

Why Your Products Should Be on 60 Marketplaces, Not Just Amazon

with Jorrit SteinzfromChannelEngine

There are 1,300 marketplaces worldwide and most ecommerce brands are stuck on just one or two. Jorrit Steinz, CEO of ChannelEngine, reveals why the biggest mistake sellers make is not exploring marketplace selling at all. He shares a practical framework for choosing the right platforms using seller-to-buyer ratios, explains why marketplace ad spend builds organic ranking in ways Google never will, and tells the story of a German customer running 60 marketplaces with just two people. Whether you are established and looking to expand or just starting out, this episode maps a clear path from Amazon-only to multi-marketplace scale.

More Great Episodes

Catch up on our latest conversations with eCommerce leaders.

How to Start a Print on Demand Business on Etsy With Nigel Wymer

What if you could start a profitable ecommerce business for less than £15, with no stock, no warehouse, and no design skills? Nigel Wymer from POD Launch Pro walks through exactly how to build a print-on-demand business on Etsy from scratch. Covering niche research with AI, micro-niche stacking, Etsy store SEO, the algorithm game, pricing strategy, and realistic income expectations, this episode is a practical roadmap for anyone considering print on demand as a side hustle or full-time business.

The Metric Nobody Tracks That Drives 56x Subscriber Growth

Jay Myers has been in eCommerce since 1998, and the data his team has collected from thousands of Shopify merchants tells a story most founders haven't heard. Every subscription business hits a flatline — and doubling your ad spend or reducing churn won't break it. What does? A 0.4 increase in referral rate produced fifty-six times more subscribers at the thirty-month mark. In this episode, Jay unpacks the Subscription Death Curve, explains why most referral programmes don't work, and shares the golden ticket strategy behind Bold Commerce's AI reorder app, RePete.

How I'm Using AI in My Ecommerce Businesses Right Now

Most ecommerce founders have tried AI but 56% of CEOs report zero ROI from their investments. Matt Edmundson shares the exact four-tool AI stack his company uses daily, costing around £350 a month, and explains how combining Claude Code with Obsidian creates a thinking partner that knows your entire business. From deep research with Perplexity to on-demand podcast creation with Notebook LM to product lifestyle images with Nano Banana, this is practical AI usage that's generating real returns.

Why Your Best Customers Leave After the First Order

Max Beech has spent years building personalisation features at Revolut and Yahoo, and he has identified the exact moment most ecommerce brands lose their best customers — the first 14 days after purchase. In this conversation, Max explains why that window of highest trust gets wasted on silence or premature discount codes, how asking one simple post-purchase question gives better segmentation data than months of behavioural tracking, and why being human beats being a brand every time. From the coffee shop test to the Ritz Carlton giraffe story, this episode is packed with practical ways to keep your customers coming back.

You Get Three Thumb Scrolls Before They Buy or Leave

Adam Pearce has optimised hundreds of Shopify stores. Most of them were losing sales in the same place — the first three scrolls on mobile. In this conversation, he shares the simple changes that consistently lift conversion rates by 30-50%, including the one search bar tweak every mobile site should steal and the two trust signals that boosted one client's sales by 34%. Adam is the co-founder of BlendCommerce, a Shopify CRO agency, and runs eCom Collab Club, a monthly ecommerce event in London.

The $20K Loan That Turned Into an Ecommerce Death Spiral

Rob Te Braake is a fractional CFO for seven and eight-figure ecommerce brands — and one of his eight-figure clients might not make it to the end of the year. The reason? A debt cycle that started with one easy, pre-approved platform loan. In this conversation, Rob breaks down the three numbers every ecommerce owner needs to know, explains why he walks away from any business with less than 60% gross margin, and unpacks why Shopify and Stripe loans can quietly eat your business alive. If you've ever been tempted by that "just click here" offer, listen to this first.

Your Customers Don't Care About Your Brand

Most ecommerce homepages say 'we' three times for every 'you.' Here's the only place your brand messaging actually matters. Matt Edmundson breaks down the Story Overlap — the intersection between your brand story and your customer's story. Using a live homepage audit, Apple's famous '1,000 songs' line, and the transformation of Jersey Beauty Company from jiffy bags to remarkable unboxing experiences, this episode shows exactly how to find where your story and your customer's story meet — and build all your messaging from that intersection. Download the free Story Overlap Finder workbook the accompanies this episode.

How to Charge Double for Paper Plates (And Have Customers Thank You)

Selena Knight has spent 20 years in retail and knows exactly why most e-commerce businesses are undercharging. One of her favourite examples? An Australian party supplies company that charges $6 for $3 paper plates — and their customers keep coming back. In this conversation, we get into price anchoring, why the businesses that survived 2025 were the ones charging more not less, the three questions that close every in-store sale, and what she learned from Gary V's organisational psychologist about hiring people who actually think for themselves. If you're competing on price, this one might change your mind.

The Creative Engine That Stops Your Meta Ads Burning Out

Most e-commerce brands are guessing how many ads they need — and getting it badly wrong. Edwin Choi from Jet Fuel Agency reveals a data-driven framework for calculating your exact monthly creative requirements based on your account's decay rate and win rate. With Meta's Andromeda system now punishing creative sameness, discover how to build a diverse creative engine using existing content, raw founder videos, and strategic partnerships — without breaking the bank or losing your mind.

How to Stop Chargebacks From Destroying Your Profit Margins

Payments veteran Jeff Foster reveals why fighting chargebacks often costs more than accepting them, and how the threshold for "acceptable" disputes has dropped from 3.5% to under 1%. With 25% of chargebacks hitting transactions already refunded and friendly fraud becoming behavioural rather than criminal, he shares the pragmatic approach that protects profit margins: make refunds frictionless, overcommunicate with customers, and accept that preventing every dispute is more expensive than handling them efficiently.

Product Descriptions That Actually Convert

Most eCommerce product descriptions are invisible. Copied from the manufacturer, pasted without thought, identical to every competitor. Matt Edmundson shares how rewriting 400 product descriptions at Jersey Beauty Company transformed a commodity site into a brand with personality, and reveals the narrative binding framework from cognitive science that makes copy 42% more memorable after 30 days. Through real examples — a framing square, a fountain pen, a USB disco light, and an airsoft tactical vest turned mission briefing — discover the three principles that turn forgettable spec sheets into stories that actually sell.

From Zero to 5,000 Subscriptions in 10 Months

Joe Welstead built OSHUN from zero to 5,000+ subscribers in just ten months, achieving a 42% subscription signup rate and 5% conversion rate. His approach challenges conventional supplement industry wisdom: one product instead of twelve, simplified product pages that spread decisions across the customer journey, and a relentless focus on product quality over retention gimmicks. This episode reveals the exact tech stack, email strategies, and customer experience design that's driving 15% month-over-month growth for this bootstrapped electrolyte brand.

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