Fuel Your Growth Without the Guesswork
A structured system for customer growth across email, paid media, SEO, content and more – built on real eCommerce experience.
Built on the FUEL Framework. Tested on our own eCommerce businesses.
The Problem
When the Dashboard Says Growth But the Bank Says Otherwise
You've invested in marketing. You've hired agencies. You've got dashboards full of graphs going up. So why isn't the bank account following?
- Vanity metrics hide the truth
- Your agency reports 6x ROAS but your accountant says you're barely breaking even.
- Scaling the wrong products
- You're scaling products with high conversion rates but terrible margins – and nobody flagged it.
- Ads to empty shelves
- Ads ran for three days pointing at an out-of-stock product. Nobody noticed.
- Siloed channels
- You've got email doing one thing, paid doing another, SEO doing something else – none of it connected.
- You're the middleman
- You're stuck between your marketing team and your operations. Why don't they just talk to each other?
- Mystery metrics
- Marketing should be a growth engine. Not a mystery you have to solve every month.
Random Tactics = Random Results
Every penny spent acquiring a customer you can't serve profitably is a penny you could have spent on growth that actually sticks.
- 20-30%of revenue lost annually
Siloed channels
Disconnected systems. Duplicated effort, conflicting messages, budget disappearing between the gaps.
- 25%of ad spend wasted
Vanity metrics
Chasing numbers that look impressive but hide what's actually losing money.
- 97%of retailers affected
No inventory awareness
Paying for clicks on products they can't sell. 63% of those customers never come back.
- 91%traffic drop possible
Over-reliance on one channel
One algorithm change. Overnight.
The Solution
Marketing That Works as a System, Not a Scattergun
We help eCommerce brands build a proper marketing system – one that connects email, paid media, SEO, content and more into something that actually grows the business. Not random tactics. A structured approach.
- Email & Mobile
- Welcome sequences, abandoned cart recovery, post-purchase flows, SMS. The channels that typically generate 30% of revenue – if they're set up properly.
- Paid Media
- Google, Meta, TikTok – managed with an eye on actual margins, not just ROAS. And connected to your inventory so you're not advertising products you can't ship.
- Search & Content
- SEO, blogs, videos – building the organic foundation that keeps working when you stop paying for clicks.
- Referral & Partnerships
- Turning happy customers into a marketing channel. Strategic partnerships that lower acquisition costs.
- Strategy & Feedback
- Knowing what's actually working. CAC, LTV, AOV, conversion rates – the numbers that matter, tracked and used.
We Run Marketing for Our Own Brands Too
We handle marketing for Vegetology, Seven Yays, and our other partnerships. Here's what that looks like in practice.
With Vegetology, we knew what we were good at: getting customers to come back. Repeat purchase rates higher than industry average. We'd done the same in the beauty industry. That's one of our gifts.
So we knew where to focus: new customer acquisition. Not just any customers – the right customers. We set stretch targets for attracting more new customers every month, and we've hit them.
The result? Consistent year-on-year growth. Not once have we fallen backwards.
It's not the "100x overnight" you hear promised elsewhere. But it's real, it's sustainable, and the business has been able to grow with it. That's what a proper system does. It compounds.
The Results
What we've achieved
The Journey
The FUEL Framework: How We Build Marketing That Lasts
Most marketing is reactive. A bit of email here, some ads there, maybe some SEO when someone remembers. It doesn't compound because it's not connected. We use the FUEL Framework – a structured approach we developed and use on our own brands.
It's sequential. Each stage builds on the last. And it works. Want to dig deeper? We've made the full FUEL Framework available as a free download.
How to Build a Customer Growth System with the FUEL Framework
Most marketing is reactive. A bit of email here, some ads there, maybe some SEO when someone remembers. It doesn't compound because it's not connected. In this episode, Matt breaks down the FUEL Framework — a structured approach to customer growth that we developed and use on our own brands. Learn how Foundation, Unlock, Elevate, and Leapfrog work together to build marketing that actually lasts.
FAQs
Everything you need to know about working with us. Can't find the answer you're looking for? Let's chat →.
- Jack of all trades, master of none – how can you be good at logistics AND marketing?
- The full phrase is actually "jack of all trades, master of none, but oftentimes better than a master of one." When you manage logistics, you see what's going out the door and can respond in real time. If a product has delayed delivery, you change the marketing. We have specialists who understand their area, and a team that understands the big picture. That combination is the point.
- How quickly will we see results?
- Honestly? We don't know. It can take a few months. Sometimes we hit a home run on the first swing. But we wouldn't tell you that story and have you assume it'll be the same for you. Even on our own brands, we've had to adapt, iterate, and work through ideas to find what works – all within agreed budgets.
- Do I have to move my fulfilment to you to use your marketing?
- No. But the more we know about your operations, the better we can be. If it's a good fit, we can offer marketing services on their own.
- What if we just want help with one channel, like email or paid media?
- We'd love to chat. If we can help, we will. If we can't, we'll put you in touch with people who can. We want it to be right for both of us.
- How do you charge?
- It depends on the work and the workload. Every client is different because every business is different. One thing is for sure – we make sure it's a good ROI for you and for us.
- I already have an agency I like.
- Great. Keep using them.
What Happens After You Get in Touch
No pitch deck. No pressure. Just a straightforward conversation to see if we're a good fit.
We Talk
A conversation about your business, what you're currently doing, and where the gaps are. No jargon. No sales pitch. Just figuring out if this makes sense.
We Assess
We look at what's working, what's not, and where the biggest opportunities are. You get a clear picture of where you stand.
We Plan
If it's a fit, we map out the approach – which channels, what order, what resources. Based on the FUEL Framework, tailored to your situation.
We Execute
We do the work. And we keep you informed on what's actually moving the needle – not just vanity metrics.