A Different Kind of Exit
We take equity stakes in eCommerce businesses and bring the operational muscle to grow them. You get less stress, more time, and a share of the upside – without waiting years for a buyer who may never come.
Most businesses don't sell. We help make sure yours is in the 10% that do.
The Problem
Tired of Running Everything Yourself?
You didn't build this to be trapped by it. But right now, it feels like you can't stay and you can't leave.
- Stuck in the weeds
- You've built a profitable business but every decision still needs you.
- Selling feels endless
- Brokers, due diligence, tyre-kickers who don't understand eCommerce.
- You can't step back
- You want to step back, but stepping back means the business falls apart.
- Wrong kind of exit
- Traditional buyers want cash now, you gone tomorrow. That's not what you want.
- Exhausted but trapped
- You're exhausted, but walking away means leaving money on the table.
Why Deals Die (It's Not Price)
80% of business listings fail. Not because of valuation – but because of what happens during the sale process.
The Solution
We Bring the Muscle. You Keep the Upside.
We take an equity stake in your business and bring the operational systems to grow it – fulfilment, customer service, marketing, stock management, web. You step back from the day-to-day. We do the heavy lifting. And when it's time to exit, we do it together.
You Stay Involved – On Your Terms
Stay connected to what you've built, focus on the parts you enjoy, step away from the parts you don't. Every deal is different.
We Bring Operational Firepower
The same systems we use for our own brands – fulfilment, customer service, marketing, stock, web – working for your business.
Aligned Incentives
We only win when you win. Our equity stake means we're not taking fees regardless of results – we're in it together.
Multiple Exit Paths
Sell outright, group exit, buyback – we build toward options, not a single do-or-die sale.
Why Trust Us
We're Operators, Not Just Investors
We don't just invest in eCommerce businesses. We run them.
Vegetology, Seven Yays – these aren't portfolio companies we check in on quarterly. We handle their fulfilment, customer service, marketing, stock management and websites. We know what it takes to operate because we do it every day.
That's what we bring to a partnership. Not advice from the sidelines. Actual operational muscle.
When we take an equity stake, we're not waiting for you to figure it out. We're rolling up our sleeves and doing the work alongside you.
The Journey
It Starts With a Sprint
We don't jump straight into equity deals. We start with a four-month Strategy Sprint – a low-risk way to work together and see if there's a fit.
Questions You're Probably Asking
Everything you need to know about partnership. Can't find the answer you're looking for? Let's chat →.
- I want cash, not equity partners.
- We get it. The appeal of a clean exit is real. But here's the thing: most businesses don't sell. You could spend years waiting for a buyer who never comes – while running a business you've already checked out of. Partnership gives you what you actually wanted from a sale: less stress, more time, and financial upside. The difference? You're not betting everything on finding that perfect cash buyer.
- I'm worried about giving up control.
- Every deal is different. Some founders want to step right back. Others want to stay involved in specific areas. We structure partnerships around what works for you – not a one-size-fits-all template. You keep control of the things that matter to you.
- What if I want to buy back my equity later?
- That's an option. We call it BIBO – Buy In, Buy Out. If we create value together and you want to take back full ownership, we can structure that. We're not trying to trap anyone.
- What size business are you looking for?
- Typically £500K to £3M in revenue. Established businesses with clear potential, not startups. We're looking for founders who want to scale, exit, or step back from day-to-day operations – and businesses that would benefit from the operational systems we bring.
- How much equity do you take?
- It depends on the deal. Could be 10%, could be 80%. It's based on what we're bringing to the table and what the business needs. We structure it so incentives are aligned – we only win when you win.
- Do I have to use all your services?
- No. We bring value in the areas that make sense for your business. That might be fulfilment, marketing, customer service – or all of it. Every partnership is different.
The Process
What Happens After You Get in Touch
We Talk
A relaxed conversation about your business, where you're at, and what you're looking for. No pressure. Just figuring out if this could make sense.
We Explore
If there's a fit, we dig deeper. We learn more about your business, you learn more about how we work. Both sides decide if a Strategy Sprint makes sense.
We Sprint
Four months working together. We assess, implement, and plan. By the end, we both know if a deeper partnership is right.
We Partner (If It's Right)
If it makes sense, we structure a deal – equity stake, operational involvement, exit path. Aligned incentives. Shared upside.
Ready for a Different Kind of Exit?
No pitch deck. No pressure. Just a conversation about where you're at and whether partnership could work for you.