You're Growing Online. So Why Does It Still Feel This Hard?
In four focused sessions, we'll assess all seven critical systems in your business, show you exactly what's not working, and give you the playbook to fix it.
Maximum three workshops per month. Matt personally delivers every session.
The Reality
You've built something real.
£500K to £3M in revenue proves that. But you're stuck, and you can't quite work out why.
Maybe sales are inconsistent. Good months, bad months, no knowable pattern.
Maybe your tech stack costs a fortune. Six different tools that don't talk to each other. Monthly subscriptions you're not even sure you need anymore.
Maybe marketing feels like burning money. Agencies promise results, eat through budget, then ask you to "give it more time."
Or maybe you're the bottleneck. The business only works when you're in it. Which means it's not really a business, is it? It's a job.
Here's what we've noticed with .
You know something's wrong. You just can't see all the pieces at once.
And without seeing the whole picture? You're fixing symptoms. Not solving the actual problem.
That's why we built Slingshot. To give you X-ray vision into your entire business.
Our Framework
The Slingshot Framework We Built in the Trenches
We built this framework over 20 years running our own eCommerce businesses. £75M in sales taught us what works and what doesn't.
Every valuable eCommerce business needs seven systems:
Step 1
SELL
A successful eCommerce company constantly curates high-demand products to SELL that create profit through knowable sales patterns. (99% of businesses fail here). With our Coaching clients, we have found that this is often quite different to offline sales, and so understanding how to measure and develop this is one of the key outputs of coaching programmes.
Step 2
STORY
The key to longevity is to take the time to truly understand the people we serve, so we can operate in the space where your STORY and their STORY interact. We take the time to understand who our online customer actually is and what they want from us as a business.
Step 3
TECH STACK
Once we understand the PRODUCT and the STORY, we can look at how to build an adaptable TECH STACK to drive your business forwards. This is more than just your client-facing website; it's about an entire company's digital strategy working together to create something quite extraordinary.
Step 4
MARKETING
Once we have the TECH STACK in place, we need to drive customers to the website. Successful eCommerce MARKETING comes down to the consistent use of proven principles that enable us to find our ideal customers. With coaching clients, we look at the 7 pillars of eCommerce marketing and create a plan that works for the business without getting sucked into the vortex that is digital marketing.
Step 5
OPTIMISE
Learn how to OPTIMISE your TECH STACK for those different types of journeys your website visitors take with you. This will increase your conversion rates and give a much better experience for your customers.
Step 6
EXPERIENCE
Create an industry-leading post-purchase EXPERIENCE for your customers and keep them coming back time and again. Developing this experience is the biggest opportunity most online businesses have and yet don't exploit.
Step 7
GROWTH
We want to help clients create flywheel-type GROWTH. It is about building repeatability and referability into your business to drive that all-important metric of Customer Lifetime Value. It stops the business from just being a flash in the pan and builds longevity.
Step 1
SELL
A successful eCommerce company constantly curates high-demand products to SELL that create profit through knowable sales patterns. (99% of businesses fail here). With our Coaching clients, we have found that this is often quite different to offline sales, and so understanding how to measure and develop this is one of the key outputs of coaching programmes.
Step 2
STORY
The key to longevity is to take the time to truly understand the people we serve, so we can operate in the space where your STORY and their STORY interact. We take the time to understand who our online customer actually is and what they want from us as a business.
Step 3
TECH STACK
Once we understand the PRODUCT and the STORY, we can look at how to build an adaptable TECH STACK to drive your business forwards. This is more than just your client-facing website; it's about an entire company's digital strategy working together to create something quite extraordinary.
Step 4
MARKETING
Once we have the TECH STACK in place, we need to drive customers to the website. Successful eCommerce MARKETING comes down to the consistent use of proven principles that enable us to find our ideal customers. With coaching clients, we look at the 7 pillars of eCommerce marketing and create a plan that works for the business without getting sucked into the vortex that is digital marketing.
Step 5
OPTIMISE
Learn how to OPTIMISE your TECH STACK for those different types of journeys your website visitors take with you. This will increase your conversion rates and give a much better experience for your customers.
Step 6
EXPERIENCE
Create an industry-leading post-purchase EXPERIENCE for your customers and keep them coming back time and again. Developing this experience is the biggest opportunity most online businesses have and yet don't exploit.
Step 7
GROWTH
We want to help clients create flywheel-type GROWTH. It is about building repeatability and referability into your business to drive that all-important metric of Customer Lifetime Value. It stops the business from just being a flash in the pan and builds longevity.
Most businesses are strong in 2-3 areas and broken in the rest. They just can't see which ones. The Slingshot Workshop shows you exactly where you are in all seven.
The Slingshot Workshop
Here's what most eCommerce businesses waste every year:
- £20-40K on agencies that don't move the needle
- £10-15K on subscriptions they don't use
- £15-25K on marketing that doesn't convert
- £50K+ in lost profit from conversion issues they can't see
Total annual waste: £95K-130K
And most founders have no idea where it's all going.
The Slingshot Workshop pays for itself if we find just one of those leaks.
And we find all of them.
Here's What Happens:
Complete Diagnostic
(2 hours)
Before we meet, we assess your business across all seven Slingshot areas. Session 1 presents your Slingshot Score—showing exactly where you are and what's costing you money.
By the end: You'll know your top three priorities ranked by impact.
Implementation Playbook
(90 minutes each)
Each session builds your custom playbook for one priority. Not generic advice—specific steps for your business.
By the end: You'll have actionable playbooks for your three highest-impact opportunities.
What You Walk Away With:
- Your complete Slingshot Score across all 7 areas
- 4 strategy sessions with Matt Edmundson personally
- Custom implementation playbook for your top 3 priorities
- Complete session recordings
- 90-day roadmap with specific milestones
Value if purchased separately: £12,000
Your Investment Today: £8,000
Plus: The Partnership Option
Some workshop clients become equity partners—where we take a stake and do the work with you.
When that happens, the workshop fee is fully credited toward the partnership structure.
So if we're the right partners for your business, the workshop costs you nothing. And if we're not? You still walk away with complete clarity and a roadmap.
The Guarantee:
If after Session 1 you don't believe we've identified at least £50K worth of profit leaks or growth opportunities in the next year, we refund every penny. No questions asked.
We've never had to issue this refund. Not because of fine print, but because we find the leaks every single time.
You can't lose money on this workshop. You can only gain clarity.
Maximum 3 per month. Matt delivers every session personally.