What you need to know about us

We're a team of eCommerce operators who've actually done this stuff. Not consultants with fancy theories. Not gurus selling you the latest shiny tactics. We're founders who've built, scaled, and sold online businesses, making all the mistakes so you don't

Why Aurion

What Makes Us Different?

We're not consultants who present a strategy deck and disappear. We're operators who get our hands dirty implementing alongside you.

We're operators, not just advisors.: We've actually built and sold eCommerce businesses. We know what works because we've done it ourselves.
We focus on what matters.: No vanity metrics or busy work. We track and optimise the numbers that buyers care about—margin, repeat revenue, CAC:LTV, churn, AOV.
We think exit-first.: Everything we do is with the end in mind. We build toward a clean, scalable, sellable business, positioned to attract better buyers and higher multiples.
We have skin in the game.: Our success is tied to yours. We structure partnerships so we only win when you win.

Our Journey

A brief history…

We started our digital journey in the late 90s and built and sold our first eCommerce site in 2002.

Since then, we have set up, run, failed at, sold or still own 20 online stores. These have generated over $75m in worldwide sales. The combined turnover of our clients is in excess of over $100m.

As we improved at eCommerce, more companies asked us for help and advice. As a result, we have helped worldwide with a range of services, from Coaching to fulfilment to a complete done-for-you service.

2025

We became partners with Seven Yays

2023

We became partners in Vegetology

2021

We sold Jersey Beauty Company

2019

The eCommerce Podcast was launched

2018

We began our journey into "Done for you" eCommerce services by partnering with Vegetology

2015

We started our coaching and consulting services

2014

We started to run fulfilment for other companies out of our warehouse

2013

We launched our own skincare brand

2010

We relocated JBC to the UK to our first warehouse centre

2006

We launched Jersey Beauty Company

2002

We launched our first eCommerce company

1998

Matt started our website design company

Our Manifesto

We are Digital Davids.

We run at the giants we face. We do it with boldness and courage and faith to make this earth a better place for all. We will make a difference. Everyday.

We are Digital Davids - a family of digital entrepreneurs - who run at the giants that they face with the belief that they can use business to make the world a better place for all. We take a stand against the Goliaths, the big brands with their race-to-the-bottom-discount business plans to buy customers, unlimited budgets and unethical business practices that seek to destroy the little guy.

We are THAT little guy! We will fight smarter, with the tools that we have to build a profitable digital business that brings life-changing products to our amazing customers in a way that builds team and strengthens our planet.

We face the giants. We do the impossible.

We are Digital Davids and we write a different story.